Are you regularly updating your website?

Websites are a huge piece of work to create and once developed, they are often left largely untouched.

Why its important to keep it fresh

There are a few reasons why updating your website regularly is important:

• First impressions matter.

• It is often the first port of call for prospects so supplying the most current information is vital.

• Google’s algorithms reward websites that have content regularly added or updated, providing you with a higher position in Google search. This can increase website traffic and make your website easier to find when searching via Google.

Below we share some of the ways an AMS can help you keep your website up to date with the latest information and some helpful resources to help you maximise the use of your Membes AMS.

Content Management System (CMS)

To enable you to do this, a quality AMS should be tightly integrated with a CMS. This allows you to easily create, edit, and publish content across the different pages on your website. It allows any member of your team to log into the backend of your website and update information as needed, for example: updating your ‘News’ section with the latest blog or media release.

The integrated CMS should also facilitate dynamically passing content from your AMS to your CMS. For example, when an event is created, it should automatically publish this event to all parts of your site that it is relevant.  If you update the parameters of a particular membership type, this should automatically be reflected in the joining processes on your website.  Your website and AMS should be permanently and tightly synced.

Want to learn more about the Membes CMS? Click here to view the User Guide.

Event Listings

Associations offer a wide range of events throughout the year, particularly for those working in the health, allied health or some professional services that require the completion of CPD or CPE points. This contributes to having fresh and topical content on your website at all times. Being able to update the event listing page easily is important. When you create an event in Membes, its own dedicated event page is automatically created on your website. Therefore you don’t need to double up on effort to update your event content.

You can learn more about updating the home page and event calendar display in the Membes system here.

Updating your website with new content regularly and ensuring the content is relevant to your audience will keep them engaged and provide them with a reason to keep coming back. This will provide you with high web traffic which Google will reward with a strong position in the search pages.